Brand Insights From The Deepest Level Of The Mind
In 2005 Malcolm Gladwell’s best-selling book “blink” brought into focus the idea that the nonconscious level of the mind is tremendously important in determining how people think, feel and behave. The...
View ArticleBuilding Brands On Cultural Values
If you talk about uncertainty, humility, and market feedback long enough, you’re sure to crash headfirst into the legend of Steve Jobs. People hold up Apple in general, and Steve Jobs in particular, as...
View ArticleComplete Co-Creation Defined
What is complete co-creation and what is it not? Recent years have witnessed an increase of people thinking and writing about co-creation. To the seemingly unequivocal label of ‘co-creation’, authors...
View ArticleHow Brands Can Minimize Discounts
Thousands of businesses ‘accidentally’ give customers more discount than the profit they make on certain individual products or services. To counter this is painful fact, it is important to recognize...
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How Conventional Strategies Enable Failure
From July 1st to November 18th 1916 raged one of the bloodiest battles in human history resulting in the deaths and injuries of over one million men. Around five miles of enemy territory was gained at...
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